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Samuel Seelam

Executive Leader


Whatever you do, work at it with all your heart, as working for the Lord, not for human masters, since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving – Holy Bible


  • 2020 - PG Diploma in Supply Chain Management, Symbiosis, Pune

  • 2019 - PG Diploma in Cyber Law, NALSAR University

  • 2000 - PG Diploma in International Business, Pondicherry University

  • 1998 - PG Diploma in Business Mgmt (MIS & Finance) Institute of Public Enterprise

  • 1993 - BCom: Bachelors of Commerce, Osmania University, Hyderabad

Industry Validations

  • ICF-ACC (In progress)

  • EIMP & LDF - GE

  • 6 Sigma Blackbelt

  • PMP & ITIL

  • IT Strategy & Vision Casting

  • Innovation Champion

  • Technology Leader

  • Digital Transformation Leader

  • Serving on Multiple Boards 

  • Enterprise Program Mgmt.

  • Business Stakeholder Mgmt.

  • Held Global Leadership Roles

  • Servant Leadership Evangelist

  • Seasoned Compliance Leader

  • Mergers & Acquisitions

  • Thought leader with 20+ years of overall experience and serving on multiple boards. 10 years of Executive leader experience in driving digital transformation, managing large global teams with Multi million dollar budgets

  • Rich multi-cultural leadership experience working with global consumer goods manufacturers operating in 4 continents with specialized expertise in Integrations and Divestitures

  • Seasoned compliance leader with global perspective and in country expertise leading critical roles like Business compliance leader & Ombudsperson

  • Forward-thinking Innovation leader who played a key role in strategizing, planning, building a culture of innovation and delivered various innovations for GEA

  • Deep experience in strategic global outsourcing, managing remote infrastructure, designing, deploying global IT solutions, policy creation and deployments.

  • Industry reputed people leader who thrives on relationship building with stakeholders, hired and retained great talent, performance mgmt., employee engagement, mentoring & coaching

Executive Summary

GE Appliances
a Haier Company

June 2016 - Till Date
Sr Director Digital COE & India IT Head

IT Director SmartHome & Engineering IT

  • Leading multiple enterprise-wide teams delivering critical value to GE Appliances globally and managing a budget of $30MM

  • Strategized roadmaps for multiple areas with capability driven business outcomes and leading Digital transformation programs like Enterprise Integrations platform, Multi Cloud enablement, Digital Goods & Digital Enterprise IIOT Platform for the success of GEA

  • Leading the Digital Enterprise strategy to have a 360 degree view of the Appliances from Product design to supply chain to distribution, Service and closing the loop with bringing telemetry of the appliances

  • As the India head leading the sites in Bangalore and Hyderabad with around 250 employees. Created a great work environment with critical skills for the GEA Digital Technology organization. Successfully engaging employees during the turbulent pandemic time 

  • Ushered in new technologies and capabilities around ML, AI, Voice, RPA, Cloud and Robotics into the GEA enterprise and to develop products that will enable competitive advantage in the marketplace

  • Director on the Board for the GE Appliances legal entity in India(WGITPCL). Head for the site operations of the Hyderabad site with around 150 employees. 

  • Having end to end responsibility for the legal, statutory, compliance and employee welfare related operations. The main objective is to engage, enhance and vitalize the IT & Engineering employees and providing strategic leadership 

  • Leading the IT team that develops bleeding edge technology innovations within the Smart Connected home. First to launch voice enabled appliances to the industry. Strategized an analytics roadmap & a highly successful weekly Connected Analytics insight campaign

  • Leading the IT strategy for the Engineering function & supporting the CTO for GEA Haier globally. Represented GEA Technology IT across Haier & provide support for all PLM products and NPI programs

  • Part of the core strategy group that developed the Global NPI programs tutly leveraging Engineering skills across the globe to fast track & take advantage of skills where they exists

Work Experience

GE Appliances
Aug 2014 - Oct 2016
IT Transition Leader

  • Haier Transition : As the IT Transition leader for the Haier deal made sure IT applications & systems were ready to transition seamlessly on Day-1. This $5.6 Bn transaction spanned 8 countries. There were more than 40 projects that were run in parallel to ensure all systems were operational & no downtime on Day-1. Made sure that all the Transition services agreements (TSA’s) were clearly agreed upon and that GEA did not miss any critical services on or post Day-1. Played a key role in ensuring that functional teams like HR, Finance, VMO & Legal were working in sync to meet the tight timelines for Day-1

  • Electrolux Deal : The role for the unsuccessful transaction with Electrolux ($2.4Bn) was to help through the regulatory process called the Second request. Worked closely with the internal & external legal experts, business leaders, functional IT & other teams to respond swiftly to the US DOJ’s second request. Was the single point of contact from IT for all data & reporting requests that emanate from all the parties, the response involved collecting 50+ datasets for the last 10 years that ran into millions of documents and Terra bytes of data.

GE Appliances & Lighting
Aug 2011 - Jul 2014
Chief Technology Officer

  • CTO for ASPAC with presence in 12 countries & 30 different sites. The geographic, language & country regulations provide unique challenges to the CTO role

  • The TAS (Technology & Services) India leader role needs great influencing & leadership skills to handle a large team of over 120 employees & around 40 contractors

  • Increased the reliability of the infrastructure & prepared the sites for a global SAP rollout. Led a large organization & ensured employee morale was high, attrition was low with effective performance management & coaching for team leaders in a highly challenging region.

  • Defined & drove strategy, worked closely with leaders in ASPAC to provide effective localized solutions. Effectively managed financial & people related challenges. Had the additional responsibility of leading the Service management & Infrastructure project management office during the later part of 2014

  • Briefed executives on technology risks and implemented solutions to alleviate the risks

  • Supported current and emerging programs through interactions with high-level customers, business partners and external vendors.

  • Demonstrated ability to simultaneously embrace macro-level strategic decisions and micro-level company specific implementation.

Business Technology Leader
2010 - 2011 

  • Worked on an ambitious project for Home Energy Management and Smart grid

  • Developed a way for appliances to interact over Wi-Fi giving access to usage patterns & control through mobile applications

  • Helped Develop and launch GEA's first mobile app into the Apple App store

Team & Program Mgmt
2005 - 2010 

  • Program manager for multiple infrastructure teams including Application services, Databases, Server and network support

  • Significantly increased the team and efficiency of the remote support model 

GE Consumer & Industrial
Dec 2001 - 2005 

  • Project Leader

  • Six Sigma Blackbelt

  • Systems Engineer

Prior Jobs

  • Project Leader - Nexgen 1999 - 2001

  • Faculty - SSI Limited  1998 -1999

  • Lab Instructor - NIIT Ltd - 1995-96


  • Facilitation

  • Coaching

  • Public Speaking

  • DIY Projects & Gardening

  • Travelling

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